Esra Cavusoglu, Ph.D., Founder and CEO of Shock Therapy Fitness, is an internationally respected psychologist and addiction counselor. Born to an influential family in Turkey with presence in politics, banking, media and philanthropy, Esra grew up determined to contribute to society in a positive way. She has transitioned careers many times—from the restaurant industry to psychology/addiction counseling to fitness. Whatever her focus, her work is a testament to her immense passion, innovative insight and relentless pursuit of her vision. 


An entrepreneur at heart, at age 29, Esra opened the first of three restaurant-lounges in Istanbul, garnering popularity for her modern design aesthetic and live DJ dining concept. Years later, addiction to drugs and alcohol led her to reform her lifestyle. She entered rehab in the U.S., and her recovery inspired her to pursue her Bachelor’s degree in behavioral health and her Masters degree in addiction counseling. Esra eventually earned her PhD in Clinical Psychology at the University of Miami. 

Acting as a bridge between Turkey and the U.S., Esra designed a program to reduce addiction and homelessness among youth in Turkey. Collaborating with professors from John Hopkins University, Yale University, the University of Georgia, and other institutions, they devised a treatment model that proved hugely successful. Esra additionally had the honor of presenting her project to the United Nations Office on Drugs and Crime in Vienna, Austria, as well as to the General Assembly of the United Nations in New York. Esra currently serves as an advisory board member for the Yale Program on Supervision, part of the Yale School of Medicine’s Department of Psychiatry. 

Esra eventually turned her focus to fitness, experimenting with multiple modalities.
Electric Muscle Stimulation (EMS), popular throughout Europe, transformed Esra’s body, and it required the least time commitment to achieve a toned and lean physique. Esra seized the opportunity to bring EMS to the U.S., starting with New York City. Shock Therapy Fitness is her vision to help New Yorkers sculpt the body of their dreams.



Portrait Photography by Serdar Bilgili